Creating my “IDENTITY.”

It’s a big capital letter “I” in identity. All those lurking questions on the frontal cortex of my brain asking, “Who are you going to be in this decorating, art making, beautifying, giving to a greater good new world? How do you plan to position yourself? Who are your competitors? What’s in a name? What does your business offer? What is YOUR BRAND?” Arrr! Suddenly I was hearing the smoke crackled, ancient voice of my Marketing and Advertising 101 instructor who I’d come to know only as “The Voice of All Reason.” He didn’t have a name. He didn’t need one because HIS BRAND was all he needed. The secrets I paid for in that class were obviously priceless, because I couldn’t answer any one of those questions once they came to mind again. However, his sage advice and teachings did eventually help. What did I want to “SAY?”

So, I thought. And hence came this, “I make pillows. And some art objects, mobiles mainly, but the focus is pillows. Beautiful, luxurious, plentifully cushy, bright, color-luscious, dream inducing, pillows. And they look fabulous in any room! I have one in my bathroom in fact! I digress.

My competitors? Well, I’m choosing to call them my design compadres and good luck to them. There’s room for all of us. Name? SoSweet has been there from the beginning as it was the first comment someone said about my “Marketplace” pillow. From there it all came together in a “see it, say it”, (such bad advertising, but so what) pillow talk kind of way. Soon came the tags with little messages of adoration and flair. When the time came to create the business cards, I hadn’t yet secured the name SoSweet and can’t really, technically call myself a “designer” so I said this:

Front of business card 1

Back of business card 1

Front of business card 2

Back of business card 2

And for now, that’s the story.

I’m so glad you’re here!

Now I’ve done it. I’ve started a blog. Welcome visitors! If this is your first time and you’re not familiar with SoSweet, let me introduce you.

SoSweet was started in 2009 by yours truly, a creative woman named Pamela (“P” for short and it also ties in nicely with my product-pillows). I’m best described as “an artist” and I’m inspired by making life prettier, or, well, better if you will.

I began my beautifying venture out of pure color desperation. I’d been living in my place for about 6 months and being a believer in the only thing that’s constant is change, I had to do something to spice up the palate of my white-walled, 840 sq ft. studio. The 1950′s Singer sewing machine that had been sitting in my basement graduated to my living room floor where it attracted dust and cat hair of my beloved Azul. I had an old pillow that looked easy to cover. It was rectangular. How hard could it be? I didn’t even know how to loop the thread through my machine, but I pulled out the typographically beauty manual (ahh, the 50s -the age of advertising) and soon was sewing holes in my fingers and eventually an invisible zipper.

My first pillow was done and it was smashing! I loved it like a little boy loves his Hot Wheel’s collection. And before you knew it, I was sewing late into the night, Azul and his little buddy Ace by my side and friends began asking… how can I get one?

My first pillow.

The rest well, it is to be written.

Thanks for the visit.